Ford: Manufacturing Innovation

Role: VFX Producer
Studio: Henchmen

Working with BRC Imagination Arts the team at Henchmen was tasked with creating VFX content for a theater experience as part of the Ford Rouge Factory Tour in Detroit, Michigan. Using a variety of techniques and software we created 360 video content, 3D, and motion design elements as part of the show.

The resulting 10 minute experience is a full on assault to the senses with 7 screens wrapping the theater, a projection mapped F150 truck, laser and atmospheric effects, rumbling seats, high powered fans, and choreographed industrial robots.

VISUAL DEVELOPMENT

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VFX CREDITS
Creative Direction, Animation, Design: Chase Massingill
VFX Producer: Dennis Samatulski
3D Lead: Mike Senften
Art Direction & Animation: Toros Kose
Compositing & Additional Animation: Jeff The Dragon
3D Artist: Scott Cannon

Visitor experience created, developed, and produced by BRC Imagination Arts.