Google: Advanced Protection

Role: Producer
Agency: Instrument

Google's strongest security for those who need it most – the Advanced Protection Program safeguards the personal Google Accounts of anyone at risk of targeted attacks – like journalists, activists, business leaders, and political campaign teams.

The team at Instrument collaborated with director Jonpaul Douglass and production titans Ways & Means to empower Advanced Protection users to take action by providing detailed, crystal-clear step-by-step instructions for setup and activation of the service. We talk about the often intimidating and confusing online security topics within a world that is immediately recognizable as Google: clean and gray backdrops with hits of color and warmth from a human presence.

After the live action shoot in Los Angeles our internal post team at Instrument cranked out 5 minutes of video content in just under three weeks, with nearly every shot (50+) involving some type of visual effects work, including dozens of screens replaced with custom built UI animation illustrating the Advanced Protection user flow.

BEhind the scenes

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CREDITS
Agency: Instrument
Executive Producer: Jonathan Creech
Creative Director: Jack De Caluwé
Producer: Dennis Samatulski
Design Director: Justin Holbrook
Senior Designer: Todd Quackenbush
Writer: John Zajac
Strategist: Morgan Miller
Assoc. Design Director: Steven Bardwell
Lead Motion Designer: David Bryan
Motion Design: Matt Anthony, McKay Marshall
Editor: Zach Jones
BTS STILLS: Dennis Samatulski

Production Company: Ways & Means
Executive Producers: Jett Steiger & Lana Kim
Director: Jonpaul Douglass
Assistant Director: Brandeaux Tourville
Producer: Taylor Vandegrift
Cinematographer: Scott Uhlfelder
Gaffer: Chad Colhmia
Key Grip: Marlow Nunez
Production Manager: Brandon Robinson
Production Designer: Sean Genrich
Leadman: William Wesley
Stylist: Dolly Pratt
Hair & Makeup: Stephanie Nicole Smith
VTR: Rich Millard

Post Production Company: Joint Editorial
Executive Producers: Leslie Carthy & Alex Thiesen
Colorist: David Jahns
SFX/MIX: Noah Woodburn
Music: Common Objects