Google: Illustration Playbook

Role: Producer
Agency: Oddfellows

Illustrations at Google are developed and deployed at an immense global scale. Working closely with Google's Brand Studio we set out to improve and expand guidelines for internal teams and external vendors. We developed visual assets for a playbook to offer best practices for making product and marketing illustration.

Expanding on the system we previously created for Google Privacy Policy we built a sticker sheet of over 200 illustrated assets. The sheet includes collections of objects, symbols, people, and environments created in three levels of fidelity. From icon to illustration to volumetric 3D renders, we used a wide range of treatments that stay unmistakably Google in any context.

OBJECTS

People

environments

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CREDITS
Directed by: Oddfellows
Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Producer: Dennis Samatulski
Art Direction: Audrey Lee, Gunnar Petterson
Design: Audrey Lee, Gunnar Petterson, Hanna No, Ken Gunn Lee, Nick Iluzada, Sara Beth Morgan
CG Lead: Chris Phillips
CG Design: Carlos Enciso, Chris Schofield, Adam Rosenweig