Nike: No Turning Back

Role: Motion Producer
Agency: Wieden + Kennedy

W+K Motion created a series of punk inspired animated pieces for Nike’s “No Turning Back” campaign in Australia. Working closely with Studio designers Dave Chathas & Miyu Shirotsuka we scribbled, marked, and defaced over four minutes of content featuring Down Under's most premier athletes. The final animations appeared on the jumbotrons and sidelines during a FIFA match between Brazil & Australia at the Melbourne Cricket Ground, as well as numerous metro stations all over the greater Melbourne area. 

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CREDITS
Client: Nike
Agency: Wieden + Kennedy, Portland, OR
Global Creative Directors: Alberto Ponte, Ryan O’Rourke, Dan Viens
Copywriter: Alex Romans
Art Director: Sara Phillips
Agency Executive Producer: Matt Hunnicutt
Senior Agency Producer: Erin Goodsell, Shelley Eisner
Digital Producer: Amy Berriochoa
Art Production Assistant: Shani Storey
Creative Manager: Simone Takasaki
Studio Designer: David Chathas, Miyu Shirotsuka
Studio Retouching: Frazer Goodby, Amy Cocoran, Lilly Archer
Production Designers: Rob Mufmord, Bianca Hansrote
Print Producer: Denise Hangii
Motion Designers: Alex Bernard, Jaime Flores
Motion Producer: Dennis Samatulski
Strategic Planning: Irina Tone, Paula Bloodworth
Media/Comms Planning: Lisa Johnson, Ryan Craven
Account Team: Chris Willingham, Luiza Prata Carvalho, Patrick Gulliford
Business Affairs: Amber Lavender
Broadcast Traffic: Andrea Sierra, Tim Bell

CAMPAIGN PRESS
AdWeek
AdNews
Creativity Online